June 17, 2011 by WITS Editor
You have to systematically create confusion; it sets creativity free. -Salvador Dali
A study published in Psychological Science by Dr. Proulx of the University of California, Santa Barbara and Prof. Heine of the University of British Columbia suggests that exposure to something illogical can prime the brain for finding new patterns. The study has been used to prove that “disorientation begets creative thinking.”
So, to prep your brain for a summer full of creativity, jump on a merry-go-round. After you are thoroughly disoriented, take a peek at the painting “Personal Values” by Rene Magritte or read Gertrude Stein’s essay on “Roastbeef.” You are guaranteed a creative spike.